Danish brands and designers are quickly gaining traction in a crowded international market by positioning themselves as the trendy, sustainable, and collaborative upstarts, despite the fact that furniture, medicines, and food are the country’s top exports, not clothing. Copenhagen Fashion Week was held in Herning 19 times between 1947 and 1970 before being permanently relocated to Copenhagen. Herning and Copenhagen competed to host the fair from 1964 to 1970, ushering in a new period in the fair’s history that was centred around Copenhagen. Presently, Copenhagen Fashion Week consists of three fashion fairs, the most significant of which is the Copenhagen International Fashion Fair. Promoting Copenhagen as a capital on the global fashion map is one of the primary goals of the current Danish fashion week.
Scandinavia’s only fashion week, Copenhagen Fashion Week, happens twice a year, in January/February and August. Each season, prestigious reporters, buyers, and influencers are invited to Copenhagen Fashion Week’s four days of shows, presentations, events, and the two trade exhibitions, CIFF and Revolver. The main focus of Copenhagen Fashion Week is sustainability. Copenhagen Fashion Week tries to inspire and encourage the industry to make efforts toward becoming more sustainable while aiming to make significant improvements to the way the event is organized. Copenhagen Fashion Week is a non-profit organisation supported by 85% commercial partnerships and 15% public funding from the Danish Ministry of Industry, Business, and Financial Affairs. The foundation of the Design Society includes the Danish Design Centre, INDEX: Design to Improve Life, the Global Fashion Agenda, and Copenhagen Fashion Week.
Copenhagen Fashion Week participates in business partnerships that are built on a shared vision of sustainability and innovation and designed to give participating brands, the media, and buyers the best possible experience. According to Danish law, every commercial post must bear a disclaimer of sponsored content and be written in accordance with the ethical code of Copenhagen Fashion Week. A committee made up of members of the press, production experts, and representatives from industry associations from the Scandinavian fashion industry evaluates the applications for the official schedule of fashion week. The secretariat for Copenhagen Fashion Week abstains from the evaluation process. Copenhagen Fashion Week has no control over guest lists, model selections, or any other aspect of a brand’s show or presentation that is listed on the official schedule.
The Herning Fair was first held in 1947 with 140 exhibitors from Jutland. There were fewer exhibitors each year until 115 participated in the fair’s final edition in 1970. The number of attendees increased when Copenhagen took over the show, and starting in the 1980s, the number of exhibitors gradually increased until 2006, when more than 1,000 exhibitors were present at the fair. When the trade organisation Dansk Textil & Beklaedning (the Federation of Danish Textile and Clothing) took over responsibility for organising it in 1993, the exhibition underwent another name change. Future Fashion Scandinavia changed its name to Copenhagen International Fashion Fair (CIFF) and ceased to be a show dedicated only to promoting Scandinavian clothing. Today’s Danish fashion week has as one of its goals promoting Copenhagen as the world’s capital of fashion, which is also reflected in the name. The alternative fair CPH Vision, which coexists with the Copenhagen International Fashion Fair, established itself as a trend-setting event in 2006. Others include Gallery, an exclusive fair for well-known Scandinavian designer brands, and Copenhagen Unfair, an underground fair that combines music, art, and fashion and was introduced just last year. Since the late 1990s, narratives that do not use the same clear metaphors as before have been used to market the Danish fashion industry through the fair. The imagery has become more avant-garde and incorporates a variety of cultural symbols, with key signatures that change from year to year.
The Danish apparel trade fairs Dansk Modeuge and Dansk Herremodeuge, which date back to the 1950s, were combined to create the first Copenhagen Fashion Week, which was held in 2006. The Danish Fashion Institute is the owner of Copenhagen Fashion Week. Key players in the fashion business participated in a strategy approach for Copenhagen Fashion Week in 2017. The plan was to make Copenhagen the fashion capital of Scandinavia and to make Copenhagen Fashion Week the premier fashion event in the region. As of 2019, the only fashion week in Scandinavia is Copenhagen Fashion Week, which will continue to grow and preserve its position as the best possible platform for Scandinavian fashion firms to flourish. A new management team took over Copenhagen Fashion Week in 2018, which resulted in a greatly increased emphasis on sustainability. In order to shape the sustainable development of Copenhagen Fashion Week, newly appointed CEO Cecilie Thorsmark (2018) assembled a sustainability advisory board made up of business leaders and welcomed knowledge partner In Futurum on board.
The city of Copenhagen plays a significant role in making Copenhagen Fashion Week the sought-after event it is by hosting an international fashion week. Whether they are residents or tourists, we want to give all of our guests the opportunity to enjoy everything that Copenhagen has to offer. We aim to demonstrate the city in a manner that will help both Copenhagen Fashion Week and the city of Copenhagen have an affectionate and memorable experience through events, special show venues, simple logistical support for engaging industry professionals, a personal approach for optimal convenience, and an insider’s guide to the city.
Each year, Copenhagen Fashion Week is typically the first international city on the circuit to present designs, providing a preview of what the upcoming season will bring. The capital of Denmark is also renowned for its excellent sense of style. It’s understandable why Acielle Tanbetova, nicknamed “Style du Mondecoverage” on the circuit, presents designs, providing a preview of what the upcoming season will bring. The capital of Denmark is also renowned for its excellent sense of style. It’s understandable why Acielle Tanbetova, nicknamed “Style du Mondecoverage,” of this season’s Vogue Runway, has already become popular on Twitter and TikTok, with followers sharing some of her images. While their more subdued colleagues experiment with neutrals on neutrals, others are clearly looking for alternatives to Barbiecore pink and parakeet-green, donning everything from head-to-toe black to Pacific Ocean blue and hyper-saturated oranges. The summer wardrobe MVP continues to be cargo pants, along with quirky knits and hallucinogenic flowers. Bicycles continue to be the must-have item for summer street style thanks to the Danes and their Western accessories, which brought out everyone’s inner urban cowboy.
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