With annual presentations by fashion designers in the country’s major cities and worldwide events like the India Fashion Week, the fashion business in India is rapidly expanding. Indian models are now known all over the world because of several Indian beauty queens’ successes in international competitions like the Miss World and Miss Universe pageants. Some of the well-known fashion designers in India are Ritu Kumar, Ritu Beri, Rina Dhaka, Rohit Bal, Muzaffar Ali, Satya Paul, Abraham and Thakore, Tarun Tahiliani, JJ Valaya, and Manish Malhotra.
Pret lines, sportswear, and casual wear are only a few of the apparel categories that the Indian fashion industry encompasses. Even the classic Indian embroidery styles like zardosi, crewel, and chikhan are included. Indian designers combine the best of the east and west to create Indo-western clothing using traditional weaves and textiles. Sarees are made of silk, cotton, and synthetic materials. Some types of stunning sarees from various parts of India are Paithani, Kanjivaram, Mysore, Jamdani, Balucheri, Pochampalli, Benarasi, Sambalpuri, and Bandhini. In Rajasthan and Gujarat, men wear a shirt-like garment called a kurta, wrapped and twisted over their lower limbs. The Londoners are decked out in vibrant turbans.
Urban Indian women typically wear salwar kameez, whereas working women put on churidar kameez, and formal events call for sarees. For formal occasions, men dress in pyjamas and kurtas, or a sherwani puts on a churidar kameez, and formal events call for sarees. For formal occasions, men dress in pyjamas and kurtas or a sherwani. Shirts and trousers from the West are frequently worn by men in India. Casual attire worn by the young and young at heart, who set fashion trends in India, includes jeans, T-shirts, capris, and Bermudas. The Indian fashion industry has transitioned from an infant stage to a blossoming take-off over the past ten years. Fashion designers have made a significant contribution to the growth of fashion as a force, both among Indian consumers and in some Western markets.
In terms of concepts, styles, and designs, India now has dozens of top designers who can compete with any European fashion designer. The list of well-known fashion designers in India continues to grow and includes Ritu Beri, Rohit Bal, Ritu Kumar, Abraham, and Thakore, Deepika Govind, Gitanjali Kashyap, Indira Broker, J.J. Valaya, Lina Tipnis, Manoviraj Khosla, Pavan Aswani, Payal Jain, Ravi Bajaj, Rina Dhaka, Sharon Leong, and Chandrajit Adhikari, Shaina. Likewise, it goes without saying that India’s fashion business benefits from having tens of thousands of years of rich heritage and knowledge behind it, as well as from the fact that the fashion for sewn clothing has existed in India since ancient times.
Since a long time ago, there has been a growing awareness among Indian men and women of clothing fashion, styles, and patterns. Students are taught to put their ideas into clothes and fabric patterns at a number of institutes, including the National Institute of Fashion Technology (NIFT), the Indian Institute of Fashion Technology (IIFT), and other fashion academies. The media contributed significantly to the fashion boom by providing thorough coverage of the industry. In fact, a number of magazines are solely focused on the fashion scene.
According to a recent assessment of the Indian fashion industry, in the next five to ten years, its net worth might rise from Rs 200 crore to Rs 1,000 crore. The global market for designer clothing is currently valued at $35 billion and growing at a 9% annual rate, while the Indian fashion sector contributes just 0.1% of the total value of the global business.
The Indian market is worth Rs 20,000 crore in total. The size of the market for branded clothing is close to one-fourth of this, or Rs 5,000 crore. Designer clothing makes up roughly 0.2% of the market for branded clothing. Currently, the designer apparel market has a sales turnover of roughly Rs 25 crore, with other well-known brands having turnovers of Rs 10–15 crores.
Further research by ASSOCHAM on the “Indian Fashion Industry” showed that the country’s share of the global industry’s net worth is a meagre 0.2%. The market for designer clothing is currently estimated to be worth Rs 1,62,900 crore and is expanding at a 9.5% annual rate. According to estimations, male customers engage with Indian designer apparel at a rate of 66%, and female customers engage at a rate of 57%. The engagement rate for western designer clothing is 5%. For men, the annual per capita cost of designer clothing can reach Rs 48,627, and for women, it can reach Rs 56,271.
The Indian fashion industry exports a large number of fabrics and accessories to the global fashion market. Indian cultural patterns are regarded as an important aspect by fashion houses and clothing manufacturers worldwide. When it comes to procuring materials for clothing, India is one of the major participants in the global fashion industry. The tradition of India as well as its raw elements contribute to its strengths. India is the world’s second-largest producer of silk, the third-largest producer of cotton, and the fifth-largest producer of synthetic fibres.
Indian fashion is renowned for its colorfulness, elegance, and cultural history. It highlights the nuance and beauty that have endured for many years. It has grown over time and is not only cosy, elegant, and aesthetically pleasing. The fashion industry in India has made a dramatic entrance into the current global scene. It is a fusion of vibrant conventions. One of the main sectors of India’s capital goods sector is the textile industry. India is the world’s second-largest exporter of textiles, according to a survey by the Indian Brand Equity Foundation (IBEF). Additionally, it is anticipated that the Indian textile and apparel sector will experience significant expansion over the next several years as a result of favourable demographics and rising income levels.
The abundance of fashion-focused television programmes on satellite television channels has raised people’s awareness of international fashion. This industry, which is also dominated by average Indians, is generating a lot of commerce, creating a lot of employment across the country, and changing patterns. As a result, there are increasingly more companies offering fashion instruction. The Indian market is seeing the emergence of numerous multinational brands. The development of our fashion business has been greatly aided by mall culture. The Indian fashion industry has undergone a complete transformation due to globalization.
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